Lucia Jarosova

Lucia Jarosova is a designer, educator, and creative director working at the intersection of visual communication, exhibition design, committed to responsible design practice. Based in Graz and active internationally, she develops visual and spatial communication systems that make complex cultural, social, and scientific content accessible to diverse audiences.

With over 15 years of experience in graphic and exhibition design, her work ranges from museum and public-space projects to publications, visual identities, and research communication. Her clients and collaborators include cultural institutions, universities, and international research initiatives. Her practice is characterized by clear visual language, strong conceptual framing, and a deep commitment to inclusive and sustainable design.

Alongside her professional practice, Lucia has been a researcher at FH JOANNEUM since 2010, where she teaches graphic design, visual communication, and exhibition-related project work. She supervises student exhibitions, develops teaching formats, and contributes to research in communication design, participatory design, and sustainable design practices. Her editorial and design work for institutional publications and EU projects connects research with the public through carefully crafted visual narratives.

Lucia is also the founder and creative director of the sustainable fashion label We Are Not Sisters, which serves as a laboratory for ethical production, brand strategy, and mentoring-based leadership. This entrepreneurial experience forms both her teaching and her design work, grounding theory in real-world practice.

A studio space showcasing large window and contemporary design elements
A studio space showcasing large window and contemporary design elements
  • Areas of work

  • Design Strategy & Creative Direction

    Cultural & Research Communication

    Exhibition & Spatial Graphics

    Graphic Design & Visual Identities

    Editorial Design

    Educational & participatory formats

  • Selected Clients

  • National Museum Prague

    Besucherzentrum Welterbe Regensburg

    DOX Prague

    Košice 2013

    HDA Graz

    Sushitime

    Magna Steyr

    Besucherzentrum Grottenhof

  • Awards

  • Red Dot Design Award:
    Communication Design 2018

    IDAward

    DB Fashion Award (finalist)

  • Mentions

  • Designboom
    Forbes
    Slanted
    PAGE
    Plot
    Calvert Journal
    Textilwirtschaft
    H.O.M.I.E
    Top Fashion
    Dezeen