Lucia Jarosova
Lucia Jarosova is a designer, educator, and creative director working at the intersection of visual communication, exhibition design, committed to responsible design practice. Based in Graz and active internationally, she develops visual and spatial communication systems that make complex cultural, social, and scientific content accessible to diverse audiences.
With over 15 years of experience in graphic and exhibition design, her work ranges from museum and public-space projects to publications, visual identities, and research communication. Her clients and collaborators include cultural institutions, universities, and international research initiatives. Her practice is characterized by clear visual language, strong conceptual framing, and a deep commitment to inclusive and sustainable design.
Alongside her professional practice, Lucia has been a researcher at FH JOANNEUM since 2010, where she teaches graphic design, visual communication, and exhibition-related project work. She supervises student exhibitions, develops teaching formats, and contributes to research in communication design, participatory design, and sustainable design practices. Her editorial and design work for institutional publications and EU projects connects research with the public through carefully crafted visual narratives.
Lucia is also the founder and creative director of the sustainable fashion label We Are Not Sisters, which serves as a laboratory for ethical production, brand strategy, and mentoring-based leadership. This entrepreneurial experience forms both her teaching and her design work, grounding theory in real-world practice.
Areas of work
Design Strategy & Creative Direction
Cultural & Research Communication
Exhibition & Spatial Graphics
Graphic Design & Visual Identities
Editorial Design
Educational & participatory formats
Selected Clients
National Museum Prague
Besucherzentrum Welterbe Regensburg
DOX Prague
Košice 2013
HDA Graz
Sushitime
Magna Steyr
Besucherzentrum Grottenhof
Awards
Red Dot Design Award:
Communication Design 2018IDAward
DB Fashion Award (finalist)
Mentions
Designboom
Forbes
Slanted
PAGE
Plot
Calvert Journal
Textilwirtschaft
H.O.M.I.E
Top Fashion
Dezeen
Contact
Alte Poststraße 149
8020 Graz
+43 670 6062979We Are Not Sisters


